COMPANY·HISTORIES
NAIC 53311

Trademark Licensing

How the companies in this industry began, and the forces that shaped them.

22companies1929–1992founding years22still active0no longer operating
§ 01

The industry over time

Companies foundedEconomyTechnologyEnvironment
FoundedTriarc Companies, Inc.FoundedTriarc Companies, Inc.
1929
EconomyThe stock market crashes; the Great Depression begins.
1933
EconomyNew Deal reforms reshape banking and industry.
1939
EconomyWorld War II begins; wartime production surges.
1945
EconomyThe war ends; a long postwar expansion begins.
FoundedCarvel CorporationFoundedCarvel Corporation
1946
1947
TechnologyThe transistor is invented at Bell Labs.
1956
EconomyThe Interstate Highway program remakes commerce.
1958
TechnologyThe integrated circuit is demonstrated.
FoundedZiebart International Corporation
1959
1962
EnvironmentSilent Spring launches the modern environmental movement.
FoundedTubby's, Inc.FoundedTubby's, Inc.
1968
1970
EnvironmentThe EPA is founded; environmental regulation expands.
1971
EconomyThe dollar leaves the gold standard; Nasdaq opens.
1973
EconomyThe OPEC oil embargo triggers a global shock.
FoundedBrinker International, Inc.FoundedBrinker International, Inc.FoundedGiorgio Armani S.p.A.
1975
TechnologyThe personal-computer era begins with the Altair.
FoundedCandie's, Inc.FoundedCandie's, Inc.FoundedLoJack CorporationFoundedLoJack Corporation
1978
1979
EconomyA second oil crisis drives inflation higher.
FoundedRentrak Corporation
1981
TechnologyThe IBM PC launches and sets a standard.
FoundedApplebee's International, Inc.FoundedApplebee's International, Inc.
1983
1984
TechnologyApple ships the Macintosh; the GUI era begins.
1987
EconomyBlack Monday: markets fall 22% in a single day.
1991
TechnologyThe World Wide Web is released to the public.
FoundedTommy Hilfiger Corporation
1992
1993
TechnologyThe Mosaic browser brings the web to everyone.
1995
TechnologyWindows 95 launches; the internet goes mainstream.
1997
EconomyThe Asian financial crisis rattles global markets.
EnvironmentThe Kyoto Protocol sets the first climate targets.
2000
EconomyThe dot-com bubble bursts.
2001
EconomyThe September 11 attacks; a recession follows.
2004
TechnologySocial media and Web 2.0 begin to take hold.
2007
TechnologyThe iPhone launches the smartphone era.
2008
EconomyThe global financial crisis freezes credit.
2010
TechnologyCloud computing goes mainstream for business.
2015
EnvironmentThe Paris Agreement sets global climate targets.
2020
EconomyThe COVID-19 pandemic upends the global economy.
2022
EconomyInflation spikes; central banks raise rates sharply.
2023
TechnologyGenerative AI reaches mainstream business use.
§ 02

The companies

Triarc Companies, Inc. →
Active · founded 1929
Triarc Companies, Inc.
Triarc Companies, Inc. →
Active · founded 1929
Triarc Companies, Inc.
Carvel Corporation →
Active · founded 1946
Carvel Corporation is a wholesaler and retailer of frozen desserts, as well as a franchisor of frozen dessert outlets.
Carvel Corporation →
Active · founded 1946
Carvel Corporation is a wholesaler and retailer of frozen desserts, as well as a franchisor of frozen dessert outlets.
Ziebart International Corporation →
Active · founded 1959
Ziebart International Corporation, which offers a wide range of services and products for cars and trucks, is perhaps…
Ziebart International Corporation →
Active · founded 1959
Ziebart International Corporation, which offers a wide range of services and products for cars and trucks, is perhaps…
Tubby's, Inc. →
Active · founded 1968
Tubby's, Inc.
Tubby's, Inc. →
Active · founded 1968
Tubby's, Inc.
Brinker International, Inc. →
Active · founded 1975
Brinker International, Inc.
Brinker International, Inc. →
Active · founded 1975
Brinker International, Inc.
Giorgio Armani S.p.A. →
Active · founded 1975 · Italy
Giorgio Armani S.p.A.
Giorgio Armani S.p.A. →
Active · founded 1975 · Italy
Giorgio Armani S.p.A.
Candie's, Inc. →
Active · founded 1978
Candie's, Inc., designs and markets a complete line of footwear, apparel, and accessories to young women.
Candie's, Inc. →
Active · founded 1978
Candie's, Inc., designs and markets a complete line of footwear, apparel, and accessories to young women.
LoJack Corporation →
Active · founded 1978 · www.lojack.com
LoJack Corporation is the recognized world leader in vehicle-tracking technology.
LoJack Corporation →
Active · founded 1978 · www.lojack.com
LoJack Corporation is the recognized world leader in vehicle-tracking technology.
Rentrak Corporation →
Active · founded 1981
Rentrak Corporation is the world's largest distributor of pre-recorded videocassettes on a pay-per-transaction basis.
Rentrak Corporation →
Active · founded 1981
Rentrak Corporation is the world's largest distributor of pre-recorded videocassettes on a pay-per-transaction basis.
Applebee's International, Inc. →
Active · founded 1983
Applebee's International, Inc.
Applebee's International, Inc. →
Active · founded 1983
Applebee's International, Inc.
Tommy Hilfiger Corporation →
Active · founded 1992 · Hong Kong
Tommy Hilfiger Corporation markets menswear, womenswear, and childrenswear designed by Tommy Hilfiger.
Tommy Hilfiger Corporation →
Active · founded 1992 · Hong Kong
Tommy Hilfiger Corporation markets menswear, womenswear, and childrenswear designed by Tommy Hilfiger.
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